Topic
How do external partners, in particular venture capitalists, corporate venture departments, business angels, or incubator / accelerator boards, evaluate the potential, development, and success of technology-based startups? How to they use particular performance measures and for that? Which information do they have initially? How do such measures influence their investment and other decisions? And which role do they play for external parties after an investment decision has been made?
Thesis
The objective of this research project is to elaborate the understanding of how external partners use performance measurement and management (PMM) to evaluate startup companies. In a systematic literature review you will analyze existing literature in high-quality academic journals. In the first step you will define the objective of the literature review and formulate research questions. In the second step you will conduct the literature search. In the final step you are going to organize your results in order to answer your initial research questions and obtain new and interesting insights into the literature.
Expectations and benefits
We are looking for excellent students that are interested in management accounting and entrepreneurship. You should have a certain amount of curiosity and creativity in both the fields of business and academic research for conducting this thesis project.
We offer you active guidance in the process of elaborating your thesis. You will participate in an additional course where you learn fundamental methods for research and writing. In this way you will receive support for your thesis and gain interesting and helpful insights in how research is conducted.
