Dominik Ebinger obtained his Bachelor's degree in Industrial Engineering and Management (Wirtschaftsingenieurwesen) at Pforzheim University and his Master's degrees in Industrial Engineering and Management (Wirtschaftsingenieurwesen) at the Karlsruhe Institute of Technology (KIT). After graduation, he joined the Chair of Management Accounting as a research assistant and PhD student. Dominik Ebinger gained professional experience from different mechanical engineering companies (TRUMPF, DÜRR) and from Reckitt Benckiser.
The selection of a suitable sales approach is critical for companies when selling their products. In our research, we focus on value selling and how value selling is influenced by different factors.