Institut für Unternehmensführung

How do corporations develop startup evaluation systems and which criteria do they use?

  • Typ:Masterarbeit
  • Betreuer:

    Marc Wouters

  • Zusatzfeld:

    2017

  • In their studies, Weiblen and Chesbrough (2015) describe
    novel modes of co-operation between startups and
    companies that do not require equity investment. But
    selection of the right startups is not researched. Literature
    offers a broad variety of evaluation criteria and frameworks
    for evaluation of equity investments in startups, but lacks
    non-equity evaluation and if equity investment models can
    be used. With interventionist research, we try to contribute to
    this void. Result of the case study at Daimler Financial
    Services is a guideline for semi-structured interviews with
    founders and the calculation of a subjective score based on
    the interviewers impressions.