How do corporations develop startup evaluation systems and which criteria do they use?
In their studies, Weiblen and Chesbrough (2015) describe
novel modes of co-operation between startups and
companies that do not require equity investment. But
selection of the right startups is not researched. Literature
offers a broad variety of evaluation criteria and frameworks
for evaluation of equity investments in startups, but lacks
non-equity evaluation and if equity investment models can
be used. With interventionist research, we try to contribute to
this void. Result of the case study at Daimler Financial
Services is a guideline for semi-structured interviews with
founders and the calculation of a subjective score based on
the interviewers impressions.