Institut für Unternehmensführung

Forschungsprofil

Research of the chair focusses on management accounting for operations, innovation and entrepreneurship. More specifically, we try to understand how established companies and technology startups can improve innovation and operations with the help of management accounting information, such as:

  • Customer value propositions for guiding the collaboration between partners
  • Target costing, modularity and other methods for managing costs during new product development
  • Financial planning and controlling systems for startups
  • Participative performance measurement

We adopt different methods for our research:

  • Case studies together with technology startups and established firms
  • Interviews with a variety of respondents to capture interesting management practices
  • Questionnaire-based research

Besides leading to publications in academic journals, the research provides approaches for addressing questions in practice.

MA Forschungsprofil 1240
Source: Bosch Media Service